http://www.ericcressey.com/10-hidden-expenses-in-opening-your-own-strength-and-conditioning-facility

http://www.elitefts.com/education/coaching-education/success-business/brian-schwabs-top-10-tips-on-how-to-open-your-own-gym/

http://www.strengthcoach.com/public/1706.cfm

http://tritonperformance.blogspot.com/2012/02/day-in-life-of-collegiate-strength.html

http://www.fitocracy.com/knowledge/30-under-30-the-young-professionals-changing-the-face-of-fitness/

http://www.fitocracy.com/knowledge/30-under-30-the-young-professionals-changing-the-face-of-fitness/

https://kinobody.com/about/

MACKENZIE, B. (1997) Performance Evaluation Tests [WWW] Available from:     http://www.brianmac.co.uk/eval.htm [A

Hello Readers,

 

Testing is crucial in strength and conditioning. It order for the strength and conditioning professional to know his periodize workouts are working he must test his athletes periodically. It shows if they have made improvements in different tests such as vertical jump, pro agility, 300 yard shuttle run, and different 1-RM tests. 1-RM tests are key to se if the athletes has made optimal gains and is ready for the upcoming competition. Although, these tests are not all about performance. FMS testing is used for an initial screening for the athlete. It lets the strength and conditioning coach know if the athlete has any muscle imbalances, if there is any weakness and what the athlete needs to work on. An article that I found explains that benefits of athletic testing  can be a predictor of future performance (Mackenzie, 1997). It can indicate weakness, it can show the S&C coach’s success  of the exercise program or failure, and it can motivate the athlete. When an athlete makes a Personal Record (PR) it can potentially motivate them to perform even better during their exercise session. Its all about self confidence and motivation. I have uploaded a video of FMS testing to the bottom of this post.

Hello Readers,

 

The first entrepreneur I will start with is a big celebrity in the fitness industry and a big mentor of mine. His name is Gregory O’gallagher, some of you might know him from all the YouTube videos he has posted. Greg is the owner and Founder of KinoBody fitness. In his videos he talks about the passion he has for fitness and training other people. You can literally hear his passion radiating off his voice. In his blog O’gallagher talks about how KinoBody fitness is all about transforming ones physique and living the life of your drams (O’gallagher,2015). He says one must master training and nutrition to get a body that you would never have thought possible. He explains that your confidence and self belief skyrocket and go through the roof. Fitocracy made an article about fitness entrepreneurs under thirty and Greg made the list. I find it unbelievable how successful he has being at just the age of twenty seven! That’s only a year older than my eldest brother. Others who have made the list are Herald Gibbons and JC dean. Gibbons is New York states director of the NCSA and he only twenty eight years old! He believes that everyone has the strength and power to change the world, but first you must build a better self (Talen, 2014). He wants everyone to build a strong will through physical capacity, and says that everyone is stronger than they think. JC dean is the founder of JC fitness. He focuses a lot on brand, quality, and results. Thirty under thirty explains that JC has gone all in and delved into the marketing tactics of the industry and has made a great life for himself (Talen, 2014). I have attached a link at the bottom that shows Greg O’gallagher talking about his passion of fitness and his company.

Hello Readers,

A very successful strength and conditioning coach, Mike Boyle, explains that his day starts very early in the morning. Most of the blog posts I have looked up shows that almost all of the strength and conditioning coaches start in the early hours of the morning. It is then followed by either responding to  emails or checking phone calls/voicemails. Most of the blogs explain that once the S&C’s alarms go off they try to get their feet to the ground as soon as possible. It is crazy to think that these coach have teams coming to train as early as six in the morning (Rudy, 2012). Boyle explains that coaches should write everything down throughout the day. Boyle usually has a notebook on him at all times for different ideas on what he can write for articles and program ideas (Boyle, 2015). Thinking of ideas and having an entrepreneurial mind set will help someone become successful in this business. The blogs that I looked up explain that you need to really manage your time. Some coaches use their commuting time to making daily phone calls in the car, recording their podcasts with colleagues and listening to Podcasts. The biggest problem these coaches had was when to fit in time to workout during a twelve hour work day. Some coaches use multiple sessions throughout the day of fifteen minutes of high intensity interval training(Boyle, 2015).

Hello Readers,

 

So like many of small business owners you decided to take a risk and create a start up. This start up will be focused on a facility geared towards strength and conditioning classes. Before you start training athletes there are some key things you need to know when designing your facility and getting the start up afloat. One of the big names in the industry, Eric Cressy,explains that owners need to check the fine print in insurance policies. They can actually end up charging you things like anti-terrorism coverage. If you check the fine print you would be able to check off that you don’t want this coverage, and be able to put some extra money in the bank.

There are some legal matters that you also need to take care of. Cressy explains that gym owners need to maintain their LLC annually. Brian Schwab who is also a gym owner says that the individual or partners need to figure out how much this investment is all going to cost before making it a reality. You need to budget your money accordingly all the way to the last dollar. Cressy also says that you can’t just think about equipment. People need to think about necessities such as good quality furniture, desks, tables, phones, Gatorade and supplement sales. Schwab says to create a business plan. he explains that you can even use software such as Business Plan Pro. A business plan is a great tool to state your mission vision and values. It will also show what you project to do within the next five years. This will be useful for yourself and for potential investors.

Hello Readers,

 

My name is Bryant Leitao. I am a Senior in college from rural western Massachusetts trying to make it in the fitness industry. The purpose for these blogs is to understand the business component that goes behind strength and conditioning. Strength and Conditioning is not just about training clients and athletes. Professionals must also think about Marketing their business or gym. They should enlighten themselves in the sales industry and how to successfully sell their service to prospective clients. Another thing within the strength and conditioning industry is retention. To gain more revenue from their business professionals should understand how to keep client retention. Topics in these blogs will include entrepreneurs in the field of strength and conditioning, what you need to know to create a  successful gym, day in the life of a S&C coach. The last topic will include athletic testing. This blog will be intended for an audience who is starting out in the strength and conditioning field and wants to get ahead of the competition. Feel free to contact me at (413)-273-2737 or bryant.leitao@Hotmail.com.